Things you should know before you buy a Domain Name

So, you’ve decided to buy a domain name? Congratulations on your decision. We are convinced that with the right plan this decision will turn into a smart and profitable one. While the actual process of purchasing a domain name is not difficult, it’s good to take a few things into account before you start this process. We will use this short guide to help you understand the most important things in this process.

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Domain name: an introduction

Domain names represent the main part of website addresses. Typically, this is the part which goes in the middle of the website address. In most cases, the website address will include www. in the beginning, the domain name after that and abbreviations like .com, .org. net or a few others in the end. In order to keep things simple, we will focus on the most basic and most common example related to domain names. Obviously, we will take .com address as an example because this is by far the most used domain name extension. So, our example includes a domain name called YourWebsite. In this case, the full address will look like yourwebsite.com. Of course, you should pick a unique domain name for your website and start your business.

How to pick a good domain name?

It’s very important to take some time and conduct some research before purchasing a domain name. This is important because the domain name can determine your online success. It’s obvious that you should come up with an attractive, unique name that both visitors and search engines will like. So, your basic objective should be to choose a domain name that’s easy to memorize.

For starters, in case we take the example we’ve shared above, you will probably remember Your Website easily compared to Your New Useful Website. It takes some time to say the second name, right? In order to avoid any mistakes, it’s better to say the desired name for yourself a few times. If it’s catchy and easy to remember, then you have a winner.

The most important thing here is to keep things simple. There’s no need to make things complicated although you might have an interesting phrase in mind. Remember that you can use that phrase as your business motto or slogan. People should be able to enjoy the name of your site.

In addition, if you have a chance, try to find a domain name that can be associated with the products or services you are offering easily. There are situations when you can find a more attractive name that belongs to a different niche, but misleading domain names can hurt your website. Search engines will probably penalize your website and it will be difficult for ordinary users to find your website with the help of Google, Bing, Yahoo or other search engines.

How can I purchase a domain name?

In order to purchase a domain name, you will have to find a registrar. You can do this by using search engines. A search like this will provide access to hundreds of results. So, maybe it’s a better idea to use a special review website where you can find information about the most used and most popular domain name registrars.

In any case, once you find a registrar, you will have to follow their instructions in order to register a domain. The procedure is simple and easy. For example, you will have to type the domain name you want and check whether it’s available or not. Keep in mind that there are literally thousands of sites out there, and in most cases, you will find your desired domain name unavailable.

So, get prepared for modifications. Find a few domain names before you start the procedure. After that, check the availability of these names. Before you proceed, check the domain twice for potential grammar and spelling errors. To summarize things, buying a cheap and seemingly attractive domain is not worth it if it’s not related to your offer. The site domain name you select will have a strong impact on your business and that’s why you have to spend some time taking all things into consideration before you finally buy one.

Hidden costs

During the process of purchasing a domain name for your site, you will find many different offers from the registrars. Some of these offers will look quite attractive and many of them truly are useful, but there are also many options that you don’t need.

For instance, many registrars have special offers for those who want to buy domain names for 2 or more years. Typically, you can buy a domain for at least one year. In the first year, you will pay a very small amount of money, but in the next year when the time for renewal comes, you will have to pay more than usual. On the other hand, if you decide to purchase the domain name for 2 or more years, you can expect discounts. The most important thing to remember here is to stick to your plan. Is this a one-time project? Are you planning on keeping this domain name and running your website for many years? The answers to these questions can help you make the right decision.

In addition, you have to think about your privacy and anonymity. Namely, if you want to keep your name as an owner of the site private, you will have to pay more. This anonymity comes with certain pros and cons.

Once you clear all these dilemmas and you finish the process of purchasing a domain name, you will have to check for hosting solutions. Many of the registrars are offering web hosting packages too. This is a convenient option, but you should not accept this offer simply because it’s convenient. Take some time to check the web hosting offers provided by reputable hosting providers.

All in all, the process of buying a domain name is not difficult and it can be quite successful if you follow these basic steps.